With Cairns Crocodiles, Presented by Pinterest, just around the corner, this is the business case marketers, media leaders and creatives can use to secure approval to attend the industry’s most anticipated event.
Returning to Cairns from 12–14 May 2026, Cairns Crocodiles is expected to attract more than 2,500 industry leaders, bringing together senior decision-makers from marketing, media, advertising, creativity and brand.
As the cost and complexity of attending global conferences continues to rise, Cairns Crocodiles has increasingly become the local alternative that delivers global thinking. The event attracts speakers from Australia, Asia-Pacific and international markets, offering world-class perspectives without the expense or disruption of long-haul travel.
Content director Pippa Chambers said the depth and quality of session submissions for 2026 highlighted just how strong the appetite for the event has become.
“The submissions via Topics in the Tropics were genuinely brilliant this year, there were simply too many great ideas to include,” she said.
“Combined with industry and our advisory board feedback, this thoughtful curation is exactly why attendees can’t miss this world-class event on their doorstep.
“Cairns Crocodiles isn’t about popping in for a day. To really get value, you need to commit to the full experience. No meetings, no distractions, just learning, soaking it all up and being open to everything.”
It’s this approach that has helped Cairns Crocodiles build a reputation for depth rather than drop-ins, with the program designed to reward attendees who fully immerse themselves in the event.
Past speaker line-ups reflect the conference’s global ambition, with organisers continuing to invest heavily in attracting leading voices from marketing, media, creativity, technology and culture year after year. Readers can view past speakers here, while speakers announced so far for 2026 can be seen here.
Despite the event’s stature, securing internal approval to attend any conference can be a challenge across the industry. Budgets are tighter, scrutiny is higher, and travel needs to be clearly justified.
To help, Cairns Crocodiles Presented by Pinterest has shared a practical, copy-and-paste-friendly business case that professionals can tailor for their own organisations.
A business case you can adapt (COPY & PASTE AWAY!)
Or just buy tickets now HERE and expense them!
Dear [Name],
I’m seeking approval to attend Cairns Crocodiles Presented by Pinterest, taking place in Cairns from 12–14 May 2026.
Cairns Crocodiles is a major industry event bringing together senior leaders and practitioners from across marketing, media, advertising and brand, including Asia-Pacific and global speakers. It offers access to world-class thinking typically found at international conferences, without the cost and disruption of travelling offshore.
Attending would allow me to gain insight into current industry trends, leadership perspectives and best practice, while building relationships with peers, partners and potential collaborators. I plan to share key learnings with the team and identify ideas or opportunities that can be applied to our work and strategic priorities.
The 2026 speaker line-up is world class (and is on our doorstep!), led by actor and director Taika Waititi, Jon Evans, creator and host of the Uncensored CMO podcast, Rachel Kennedy, Professor at the Ehrenberg-Bass Institute and more.
They are joined by an outstanding group of senior marketers from brands such as Tiffany & Co, BYD, Webjet, Reckitt, F1, Unilever and more, alongside powerful creative and cultural voices including Paula Bloodworth, co-founder of Alien Baby with Idris Elba, Adam Smith, visual director and film and music video director for The Chemical Brothers, and Nedd Brockmann, Australian ultramarathon athlete and Young Australian of the Year 2026.
In addition to the main program, tickets to Cairns Crocodiles also includes access to a curated program of masterclasses and speed mentoring sessions. More here. These smaller-format experiences are designed to be practical and high-impact, and would provide me with the chance to dive deeper into specific skills, learn directly from industry leaders and connect one-on-one in a way that’s hard to replicate at larger conferences.
There is also the prestigious Cairns Crocodiles Awards to witness and celebrate industry-leading work.
I have reviewed the costs carefully and will manage expenses responsibly. Exclusive accommodation rates are available for attendees, and travel and accommodation will be booked efficiently.
Estimated costs:
Registration: $[insert]
Travel: $[insert]
Accommodation: $[insert]
I believe attending Cairns Crocodiles, Presented by Pinterest, represents strong value compared to similar global events, and I would gain so much from attending that I can apply to my job. I’d appreciate your support.
Kind regards,
[Your name]
