Cadbury has launched its latest Cadbury Dairy Milk ‘Be Flavour Braver’ campaign to fittingly coincide with World Chocolate Day (which is today).
The team at Cadbury have created a brave new range that is a twist on the core Cadbury Dairy Milk with six new delectable flavours: ‘Mega Crunchie’, ‘Oreo Double Choc’, ‘Mad 4 Mint’, ‘Craving 4 Coffee’, ‘Crazy 4 Caramel’ and ‘Bonkers 4 Berry’.
To coincide with the new product launch, Cadbury is undertaking a sampling tour that officially launches in Melbourne on World Chocolate Day and will pop up in other states over the next few months.
Free samples will be waiting for those brave enough to spin the flavour wheel and try the newest flavours or re-discover a forgotten classic.
The new Cadbury Dairy Milk flavour range is due to appear on shelves on Saturday 22 July.