Byron Yoga Centre Appoints InsideOut PR

Published on: 26th May 2025 at 12:18 PM

Edited by Staff Writers

1 Min Read

Sydney-based PR agency InsideOut PR has been appointed by Byron Yoga Centre, one of the longest-running and most well-respected yoga and wellness centres in Australia.

“We’re excited to collaborate with Byron Yoga Centre, an iconic destination – teaching all of us healthy habits to slow down, rest and recharge,” said Nicole Reaney, CEO of InsideOut PR.

InsideOut PR’s key focus will be executive profiling for Byron Yoga Centre’s Founder John Ogilvie, and creating awareness for the centre’s award-winning retreats and programs.

InsideOut PR was established in 2005 and is a partner of global communications group IPREX, with 110 offices worldwide. It is a full-service agency with strong capability in media publicity, working with some of the most recognised brands in Australia and internationally. InsideOut PR will be leveraging its lifestyle and hospitality experience and connections.

TAGGED: InsideOut PR

By Aimee Edwards

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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media.