BYD Australia has unveiled its new ‘Flavours of Summer’ campaign, a bold marketing platform designed to connect the electric vehicle brand with younger Australian audiences through culture, design, and shared values of self-expression and ambition.
The campaign launches the new BYD ATTO 1 and ATTO 2—two vehicles that are deemed by BYD as affordable whilst still bringing personality and colour to the EV category. Both models are central to BYD’s ambition to position electric mobility as accessible, stylish, and culturally relevant for Gen Z and Millennial drivers.
“Flavours of Summer is all about connecting emotionally with our audience,” said Kate Hornstein, BYD CMO. “We wanted to build a campaign that feels grounded in Australian culture—celebrating individuality, music, and creativity—while making sustainable mobility something aspirational and expressive. It’s about inspiring a new generation of drivers to embrace sustainable solutions, something that reflects their individuality and vibrant spirit.”
Developed as an earned-led campaign supported by content, events, and influencer collaborations, Flavours of Summer draws inspiration from Australian lifestyle cues—colour, music, and design—to deliver experiences that align BYD with the creative and sustainability-minded audiences driving cultural change.
The campaign rollout includes: a culturally charged launch event featuring media, talent, and customers, influencer and content partnerships highlighting self-expression and design, brand storytelling and media engagement focused on accessibility and innovation, and OOH
While the campaign launched with a creative event in Sydney—showcasing the new ATTO range and a performance by ARIA-nominated artist Ninajirachi—BYD’s broader goal is to build an emotional connection with Australians through a more lifestyle-driven brand narrative.
