Over the past 12 months the fast food chains have largely fallen over themselves to be the first to develop plant-based options, often so authentic that regular burger munchers couldn’t tell the difference.
So, news over the weekend that Burger King in Japan has unveiled a bun-free, four patty burger certainly goes against the current veggie-inspired zeitgeist.
Called the Extreme Super One Pound Beef Burger, the meaty beast has lettuce, cheese, gherkins and is sandwiched between four beef patties weighing-in at a cool half-a-kilo.
The carnivorous treat costs 1400 yen ($A18.40) which makes it four times the cost of a normal Whopper at a Japanese Burger King.
The limited-edition burger is only available until December 3 and diners who can manage to digest one get a celebratory sticker to honour their stomach’s achievement.
Check out the accompanying ad below:
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