Burger King Spectacularly Mocks Macca’s With “Clown-Free Birthday” Ads

Burger King Spectacularly Mocks Macca’s With “Clown-Free Birthday” Ads

Burger King is on fire with its latest marketing efforts, especially when it comes to incinerating its rival McDonald’s.

In its latest ads and effort to mock Macca’s, Burger King is once again tapping into humanity’s cultural fear of clowns.

Spanish agency LOLA MullenLowe won global acclaim for its 2017 Scary Clown Night promotion, which gave free whoppers to people who dressed as clowns on Halloween.

This time, however, the creative agency has gone with a different tactic, printing a series of ads that feature very real and terrified children in the presence of very real and terrifying clowns.

The ads read: “Birthdays should be happy. Come to Burger King and book a clown-free birthday party.”

Check out the spectacular print ads below.

Screen Shot 2019-05-07 at 10.26.37 am Screen Shot 2019-05-07 at 10.26.30 am Screen Shot 2019-05-07 at 10.26.19 am

Burger King’s head of global marketing Marcelo Pascoa told Adweek: “Burger King knows that birthdays are a very big deal for kids, and we believe they should be fun and clown-free.

“We prefer to be on the good side of children’s memories, not the scary ones, like the traumatized kids in these ads.”

Burger King’s statement announcing its campaign jokingly came with the memo that “5 out of 5 people are terrified of clowns”, but is it true?

According to a 2016 survey by Vox, 42 per cent of Americans are afraid of clowns, making clowns the second scariest issue on the survey list.

The only thing Americans find scarier than clowns is government corruption, but clowns are scarier than terrorists, climate change, gun rights infringement and strangely, Obamacare.Screen Shot 2019-05-07 at 10.38.19 am

Agency: LOLA MullenLowe
Campaign: Birthday Clowns
Client: Burger King
Client Contact: Fernando Machado, Marcelo Pascoa, Rogelio Magaña
Chief Creative Officer: Chacho Puebla
Director Creativo Ejecutivo: Tomás Ostiglia, Pancho Cassis
Director Creativo: André Toledo, Saulo Rocha
Head of Art: Fabio Brigido
Head of Innovation: Fred Bosch
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli
Managing Director: Tom Elliston
Global Account Director: Carlos Solchaga
Account Supervisor: Adriana Gonzalez Cid
Strategic Planner: Marcelle Santos
Agency Producer: Felipe Calviño, Diego Baltazar
Head of Communications: Sarah Okrent
Photographer: Ale Burset

Please login with linkedin to comment

Burger King McDonald's

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]