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Reading: Bureau of Meteorology Apologises For Running Scam Ad About Elon Musk
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B&T > Advertising > Bureau of Meteorology Apologises For Running Scam Ad About Elon Musk
Advertising

Bureau of Meteorology Apologises For Running Scam Ad About Elon Musk

Staff Writers
Published on: 20th February 2018 at 12:20 PM
Staff Writers
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Australia’s Bureau of Meteorology (BOM) has been left red-faced after hosting a ad for a fake news story about Elon Musk leaving Tesla to invest in a new Bitcoin venture.

The scam ad, which was noticed by the ABC, started appearing on the BOM site in January.

It clicks through to a fake CNN-branded story claiming that Musk invested over US$72 million in a new start-up called The Bitcoin Code, which links to a scam site.

The weather bureau apologised for the ad, describing it as “unacceptable”. BOM has also suspended the third-party company which served the ads, according to the ABC.

It turns out that the BOM website isn’t the only one the scam ad has featured on, with Bloomberg also falling victim to it.

You cannot make this stuff up. A Bloomberg article just served me a fake ad for a fake news story on a fake CNN Tech website about Elon Musk leaving Tesla to start a Bitcoin trading venture. pic.twitter.com/dxiMgQql4P

— Natasha Loder (@natashaloder) February 1, 2018

 

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TAGGED: BOM, Bureau of Meteorology, Elon Musk, Fake News, scam ad
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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