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Reading: Bunnings Brings In The Robots To Digitise Its Product Catalogue
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B&T > Brands > Partnerships > Bunnings Brings In The Robots To Digitise Its Product Catalogue
BrandsPartnershipsTechnology

Bunnings Brings In The Robots To Digitise Its Product Catalogue

Staff Writers
Published on: 12th August 2026 at 9:06 AM
Edited by Staff Writers
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2 Min Read

Technology company MMAPT Robotics has partnered with Bunnings Warehouse to support the rapid creation of high-quality digital product assets and structured data at scale.

Under the partnership, MMAPT will use its patented robotics and AI-enabled capture technology to process Bunnings product SKUs with speed, consistency and accuracy, producing the digital assets required for modern ecommerce, retail operations and AIdriven product discovery.

“Bunnings is one of Australia’s most recognised and respected retailers, and we are delighted to be partnering with them,” said Tom Marks, MMAPT Founder.

“This partnership is a strong validation of MMAPT’s technology and our mission to digitise the world’s physical products with robotics, AI and human-quality oversight. High-quality product data, imagery and video are no longer optional – they are essential infrastructure for ecommerce, search, fulfilment and the emerging AI shopping experience.”

The partnership comes as retailers increasingly invest in richer, more accurate product content to improve online conversion, reduce returns, support omnichannel retailing and prepare for a future in which AI agents and recommendation engines rely on structured, machine-readable product data.

“Our goal is to make world-class product content accessible at industrial scale,” added Andrew Foote, MMAPT chief strategy officer.

“Partnering with Bunnings is an important milestone as we continue to build the infrastructure layer for product digitisation across retail, wholesale, manufacturing and other physical-object industries.”

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TAGGED: Bunnings, MMAPT Robotics
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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

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