Fresh from their Silver Lions Win yesterday, B&T’s Cannes Young Lion bloggers, UM’s Charlotte Berry (left in main photo) and Grace Espinoza, reveal how it all went down in this exclusive account…
Day three and boy do we have some news for you (unless you are avid B&T subscribers, then you might already know).
After our presentation we felt a strange numbness and had no idea what to expect. Up against 60 of the best young global talent, it dawned on us just how big the competition really was.
It took us 31 hours to get here, but turns out it was worth it.
On Tuesday night at 6.00pm we entered the Palais as 2 junior media strategists and walked out as Silver Young Lions!
We were quickly swept away to the Carlton where we were met with a celebratory magnum of rosé this size of a large baby.
It was the day that Cannes was painted red with UM picking up the Gold and Silver Media Lions. Coming in first place were the boys from the UK – Rob Bellamy and William Parish from UM London. Having heard their idea, they absolutely deserved the gold. We are proud to be part of a global network that nurtures and treasures their young talent.
We were lucky enough to be pulled aside by one of the judges on the panel from McCann Chile. She explained to us why she loved our idea and congratulated us for being a female team. To win silver as two women is an incredible feeling, we are proud to be smashing the stereotypes.
Building a campaign for Amnesty International was an honour. We were given the task of engaging Millennials to partake in their “write for rights campaign” to write 200K letters to political prisoners – the scale of letters sent aiding their release.
Letter writing is no longer a pre-existing behaviour, particularly for Millennials.
So we needed to identify a group of Millennials who had the time and compassion to write letters.
We realised these individuals are all in one place – universities, the place you start to define and declare your beliefs.
The pinnacle of your university experience is graduation, the moment you want to take on the world – and the most photographed and documented day of your life from Facebook photos to the framed image on the wall of your parents house.
Our opportunity: Transform the moment you are ready to take on the world into the platform to change it
The idea: Write of Passage
We own graduation day, asking university students to write letters in exchange for a yellow amnesty tassel to wear on your mortarboard hat as a visual symbol of your commitment
The yellow tassel is an entirely new and untapped medium.
The visual symbol means these letters are not just sent and forgotten, but live on forever in photos and memories of graduation forever.
We are so proud of our accomplishment, representing Australia and bringing home metal. That’s what we came here to do and we can’t wait to celebrate back home.
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]