B&T Breakfast Club Downloads Cannes Lions With Snapchat
The latest B&T Breakfast club, presented by Snapchat, was held at Sydney’s heritage-listed Chauvel Cinema in front of a packed audience thanks to more than 300 registrants for the event.
Respectfully held on the traditional land of the Gadigal people of the Eora nation, the talk centred on some of the amazing campaigns which rose to the top this year at the Cannes Lions Festival of Creativity and the major themes that emerged, and much more.
David Hovenden, Editor-in-Chief at B&T and CEO of The Misfits Media – Official Australian Representative of the Cannes Lions Festival of Creativity, moderated the panel discussion.
He was ably assisted by four of the industry’s brightest and most creative minds.
Bronwyn van der Merwe – General Manager, Fjord. A design evangelist with a vision to inject creativity into the heart of business, van der Merwe has spent her career working with clients to design and launch new human-centred digital products, services and businesses powered by world class design, analytics and platforms. She established Fjord in the region and is now the General Manager of Fjord across Asia Pacific.
At Cannes this year, van der Merwe was on the jury for the Brand Experience & Activation Lion. The grand prix lion in that category was Microsoft’s Changing the Game via McCann New York, a truly wonderful campaign worth checking out as well.
Karla Henwood – Executive Creative Producer, Squeak E. Clean Studios. Celebrated as ‘Creative Producer of the Year’ 2018 and ‘Mentor of the Year’ 2019 at the highly prestigious B&T Women In Media Awards, Henwood has enjoyed a 20-plus year career in advertising in her role as both a producer and leading industry mentor as the founder of Chicks In Advertising (CIA) – an industry network for women.
A multi-Cannes Lions winner and Emmy’s nominee, Henwood was on the jury of the Entertainment Lion For Music this year.
There were two Grand Prix awarded in that category Childish Gambino, “This Is America” and from Brazil Bluesman.
Christopher Nelius – Film Director, Finch – Won Grand Prix for The Lion’s Share, his very own idea and initiative.
Nelius is an Australian film director and writer working in advertising, feature and series documentary, and drama. Along with co-founder of Finch, Rob Galluzzo, he founded The Lion’s Share initiative, through which the corporate world can make a contribution each time an animal appears in their ads, raising money for wildlife conservation, habitats, and animal welfare. A simple way to make a powerful difference.
Along with Clemenger BBDO as creative partner, and MARS Incorporated as a founding brand partner, The Lion’s Share was a Grand Prix winner at Cannes this year.
Mark Pearson – Creative & Innovation Specialist, CGU, IAG.
Pearson brings an energetic voice of a purpose-driven millennial audience. Working for IAG, as a creative and innovation specialist, he believes brands have the ability to influence culture through the craft of creativity.
In 2019, he was one of thirty global marketers selected to attend the Cannes Young Lions Marketing Academy and was also named in The Drums, top future 50 marketers list.
The first case study the panel decided to unpack was the big budget, all-conquering Super Bowl spot for Expensify Th!$.
This campaign took home:
2 Gold Lions
2 Silver Lions
3 Bronze Lions
6 Shortlist
The panel all agreed this campaign smashed boundaries in every direction and set the benchmark in integration. A hit single, written expressly for the client, a super bowl spot and the chance to screenshot and win expenses from the ad saw it work insanely well for the client. It was the unified view of the panel this campaign should have entered more categories and it would have won even bigger. A victory for big budgets and the pursuit of laughter.
The next campaign, ThisAbles, from Ikea changed gears a little.
This campaign took home:
1 Grand Prix
4 Gold Lions
3 Silver Lions
3 Bronze Lions
11 Shortlist
It was one of many campaigns that adopted a theme of business doing good to promote itself while changing the world for the better. This campaign, was also one of many that had diversity and inclusion at its heart.
Burger King has a reputation for “sticking it to the man” and this campaign, Whopper Detour, was no different.
It took home:
3 Grand Prix
4 Gold Lions
3 Silver Lions
1 Bronze Lions
7 Shortlist
Next up, the panel considered the Adidas AR Drop campaign. This was one of the many creative uses of augment reality which allowed prospective purchasers to virtually try on the sneakers, even in Adidas’ competitors stores.
Finally, the panel took a look at Christopher Nelius’ the Lion’s Share, which as mentioned above took home Australia’s only grand prix for 2019.
Nelius spoke passionately about how his simple idea while watching the cricket and drinking beer, quickly became a UN-backed world wide initiative. He received rousing applause for his efforts and vision.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.