Ad agencies D&AD and BETC have released a free browser extension which removes all those boring pre-roll YouTube and replaced it with winners.
An estimated 300 million people use some form of ad-blocker extension to remove ads on YouTube. British agency D&AD and French agency BETC have created an extension designed to remove the crap ads, but replace them with the best.
D&AD and BETC say the plug-in is designed to “celebrate creativity by inspiring and stimulating people in the industry and beyond.”
“We wanted to demonstrate that people don’t hate advertising, they just hate bad advertising,” says Olivier Apers, creative director at BETC Paris.