Broadsign, Out-of-Home (OOH) and retail media company, has made four key appointments across the Asia-Pacific region.
The hires, span service delivery, account management and sales, reinforce the company’s commitment to delivering cutting-edge OOH and retail media solutions.
Broadsign empowers brands, agencies, media owners and retailers to harness the potential of OOH and in-store advertising through automation and monetisation. The company is scaling its APAC footprint to meet escalating market demand and provide service for its customers and partners.
The new hires include:
Adel Dani Kabbara as regional service delivery director across APAC. He holds extensive experience across customer success, technical account management, strategy and technical solutions, gained through his time with the likes of Criteo, Tealium and RadiumOne. Kabbara will be responsible for ensuring implementation and customer success across the region.
Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, Jeffrey will be responsible for driving adoption of Broadsign’s recently revolutionised platform amongst OOH media owners and retailers.
Alexandra Martin also joins the business as sales executive, working with brands, agencies and demand-side partners to deliver further growth across programmatic OOH. Martin brings deep media expertise and relationships from the likes of Seedtag, JustEggs Digital and SBS Australia, where she has previously held a number of sales and solutions roles.
Bryan Magee has recently joined Broadsign in a consultative capacity, focused on the implementation and delivery of Broadsign’s automation strategy. Magee has previously held numerous senior roles with Dentsu and WPP Media. More recently, he has consulted to numerous tech companies, start-ups and media agencies.
Broadsign’s regional VP of platform sales Ben Allman commented: “We feel incredibly fortunate to be welcoming such a brilliant bunch of people to the business at what is an incredibly exciting time for Broadsign both locally and globally. The knowledge, ambition and experience which Alec, Alex, Bryan and Dani bring will play a fundamental role in unlocking Broadsign’s next phase of growth in this region.”
Jonny Richardson director of business development added: “With ambitious goals, such as driving the automation of OOH via our In Advance & Programmatic Guaranteed offerings, comes the need for best-in-market talent. We are excited to welcome Alec, Alex, Bryan and Dani, whose expertise and reputation for service excellence will be key to accelerating our growth and ensuring our clients achieve the best possible results from their programmatic campaigns”.
