Video ad platform Brightcove has announced a partnership with marketing engagement software company Marketo to help marketers increase video marketing effectiveness.
By incorporating video assets into marketing automation, Brightcove and Marketo empower marketers with a new means to engage, nurture and score prospects through their marketing programs.
“In this new digital, social mobile world, marketers and the marketing function are the ones leading the customer journey. Being in the driver’s seat means thinking differently about how you engage with your customers and prospects,” said Lou Pelosi, senior director of LaunchPoint at Marketo. “We’re excited to have Brightcove join LaunchPoint to offer our customers an innovative solution that will help them transform their marketing programs to focus on building long-term, personalised relationships with their customers via video.”
Brightcove’s initial integration with Marketo will allow customers to easily track user engagement and performance of video marketing campaigns for enhanced lead scoring, segmentation and content nurturing programs. The data from the platforms will be able to provide enhanced insight into programs, leading to better lead scoring and follow-up activities and, subsequently, better qualified prospects and better conversion rates.
“The partnership between Brightcove and Marketo brings together two industry leaders, and results in a powerful marketing toolset for customers,” said Caren Cioffi, SVP and GM, digital marketing at Brightcove. “Marketers realise the value of video – and increasingly want to incorporate it to supercharge their campaigns throughout the customer journey. By utilising video analytics within the Marketo platform, marketers can significantly improve the results of their marketing programs.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]