MoleMap, the leading provider of digital skin checks and mole-mapping services across Australia and New Zealand, has appointed Bread Agency as its social media agency partner.
The appointment follows a competitive review and will see Bread Agency develop and deliver MoleMap’s social media strategy, creative campaigns, social activations, content production, influencer marketing and community engagement to drive awareness, education and patient acquisition across both markets.
“We were impressed by Bread Agency’s social expertise and strategic thinking,” said Duncan Armour, CMO of MoleMap.
“The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike.”
Amaury Treguer, co‑founder of Bread, said: “We’re excited to spearhead the next phase of MoleMap’s growth. The work MoleMap does in detecting and preventing melanoma and skin cancer is deeply meaningful, and we’re proud to help amplify that mission through thoughtful and impact-driven social campaigns, making MoleMap a must-habit for health-conscious Aussies and Kiwis.”
Amaury added a personal note: “I’m especially thrilled to work with Duncan again – this is the fifth time we’ve partnered over the last 16 years across multiple businesses. That shared history and mutual trust make this collaboration even more powerful.”
