Brandcrush Launches Media Monetisation Software

Brandcrush Launches Media Monetisation Software
B&T Magazine
Edited by B&T Magazine
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Brandcrush is unlocking the media power of businesses globally with the launch of its media monetisation software.

The team, who entered the market with an activation marketplace solution, have launched premium software features to power mid to large businesses.

From grocery & D2C retailers, shopping centres, gym chains and universities to helping them monetise everything from in-store shelf-talkers to out-of-store parcels and digital sponsorships at the click of a button.

Premium meal kit delivery company, Marley Spoon uses Brandcrush’s media software to give third-party brands and businesses the chance to connect with their loyal and engaged consumer base.

The team is not only able to surprise and delight its customers through these opportunities but it’s allowed them to achieve impressive growth in their media monetisation journey and an incredible 17x ROI to date.

Since the beginning of June 2020, when Marley Spoon first partnered with Brandcrush, Marley Spoon has grown by 35 per cent, now reaching more than 50,000 households each week.

Co-Founder and CEO of Brandcrush, Teresa Aprile, said:  “Media assets owned by businesses everywhere are untapped revenue opportunities.

“Businesses, such as major retailers, have recognised the value of their owned media assets and are building in-house teams to manage and grow this revenue.

“Whilst other businesses are starting to unlock these commercial opportunities. Making their media easy to find and book is key with more than three-quarters of b2b buyers now expecting self-serve tools.

“Without a digital management solution, the potential for these media businesses is not being realised.

“We are unlocking the media power of businesses globally, making it easy for businesses to work together to build brands.

“Our platform unlocks new media opportunities and digitally transforms media businesses from offline PDF packs and excel spreadsheets to a powerful end-to-end software solution where partners can monetise and maximise their media potential.“

Kate Whitney, chief marketing and growth officer at Marley Spoon, said:  “Since partnering with Brandcrush, we’ve been able to effectively monetize our box and develop a reliable, consistent source of media monetization.

“We started using Brandcrush in the heart of the Covid pandemic, and immediately expanded our media revenue potential, while surprising and delighting our customers.

“We’ve already converted 20 per cent of our media revenue potential and this is only the beginning.

“We know that consumers are bombarded with brand signals and have shorter attention spans than ever. With our in-box activations, brands can now get the cut-through they need by leveraging a relevant and contextual setting. Simply put, brands get noticed in our boxes!“

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brandcrush Kate Whitney Marley Spoon Teresa Aprile

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