Brand New Media (BNM) have acquired Melbourne based, boutique media agency MAX & Partners (MAX), to capitalise on brand and agency demand for end-to-end video content marketing services in the region.
The partnership will see MAX integrate their existing agency clients into BNM, and become representatives for BNM’s existing portfolio of broadcast FTA channel 4ME, TVNZ and video content marketing services.
The move caps off a significant shift in market demand, with many brands and agencies now utilising end-to-end video content specialists like BNM for strategy, production and targeted distribution either directly, or in conjunction with their existing agencies.
The move is seen as natural next step for both BNM and the sector, as managing director David Borean explained, “I’m delighted to welcome Gerard Max and his team to the BNM family. The acquisition of MAX will position BNM as a key provider of digitally led video content solutions in the Melbourne.
“Gerard has cultivated a wonderful group of clients and we look forward sharing a successful future with them in the years to come. With the start of this exciting era, we end the long term tenure of Andrew Easton, who has been the foundation of BNM Melbourne for the past 10 years. Andrew has led BNM and built an outstanding business with 4ME and TVNZ representation. Andrew will be transitioning out of BNM Melbourne in the coming months”.
MAX & Partners director and founder Gerard Max, who previously held key roles at Seven, Nine and MCN before launching the boutique agency in 2012, has developed a strong reputation across the Melbourne market with his media strategy and implementation business. Max stated that being acquired by BNM was the perfect alignment for his clients and staff, now combining to deliver cutting edge media and content marketing solutions.
“MAX provides a bespoke, smart service to deliver clients quality media solutions. Now, as part of the Brand New Media family we can extend that service to digitally-led video content marketing, a solution now becoming an ever increasing part of the client marketing mix. From studio production facilities, to strategy, distribution & amplification – BNM provides our clients all the tools to execute end to end media and content marketing solutions – a unique offering in this market.”