The marketing agency previously known as Fuel CDI are diving into 2016 with a complete rebrand, and will now be known as Fuel Sydney.

An established creative agency based in Willoughby, Fuel has retained its boutique status over the past 15 years, despite working with some big brands.

“We began as a little design studio, and over the years we’ve steadily evolved in to a full service below-the-line agency, with a strong digital focus,” said Chris Roe, creative director. “We pride ourselves on being a fun, passionate, experienced team who are committed to our client’s brand performance, and we are very proud of our work.”

Working with a diverse range of leading brands such as Canadian Club, Jim Beam, Midori, Valvoline, Aristocrat, CoreLogic, Fox Studios, Dooleys and Cumulus Wines, Fuel have accumulated a breadth of experience across numerous industries.

Whilst its name and branding has evolved, the team at Fuel ensure that their unique culture and creative energy remain the same. “We’ve been around a long time,” said Roe, “the Fuel Sydney rebrand is really just an opportunity to refresh our image and reinforce our unique offering in the marketplace.”