Publishers Bound Round and Elwin Media have announced a merger that will result in the formalisation of the largest family travel editorial platform in the Asia-Pacific region.
Effective immediately, consumer travel brands Family Travel and Out & About With Kids will operate as a singular brand, Family Travel.
Out & About With Kids magazine will continue to be published quarterly under the Family Travel masthead, with the Out & About With Kids brand continuing as a recurring section within the title.
Online, the merger of the two brands will be a longer transition. Outandaboutwithkids.com.au will continue to operate alongside familytravel.com.au for the remainder of 2018, with content and campaigns to run across both sites and to both audiences.
Bound Round founder and CEO Janeece Keller said: “This is an exciting new chapter for Family Travel.
“Over the years, both brands have established themselves as innovative and trusted names in the family travel segment.
“Joining forces enables us to operate with increased scale and improved efficiencies, as well creating opportunities for us to create and deliver more market-leading content and family travel offers for our community.
“I am proud and excited to be leading a combined team of passionate, experienced and creative individuals to help families make the most of the 18 summers (or 51 school holidays) they have with their kids.
“This merger lets us build on the strengths of both businesses and reach new heights together as one brand.”
As a result of the merger, Elisa Elwin has been appointed as head of Family Travel’s magazine and partnerships, and executive editor at Bound Round.
She will be responsible for the delivery of the editorial strategy and direction of Family Travel in collaboration with Bound Round’s Natasha Keller, who is responsible for the brand’s digital offerings.
“Partnerships are key to the success of any independent publisher,” Elwin said. “While the broader print industry may be undergoing a period of strain and disruption caused by the growth of digital, this is also a time of great opportunity.
“As a small, independent publisher, now was the perfect time to harness the power of a collaborative partnership. Family Travel and Out & About With Kids share strong, complementary brand values focused on ethical business practices and a reader-first editorial approach.
“Our combined team is focused on high-quality, unique, compelling content and a distinct collaborative approach to partner marketing initiatives.
“I’m excited by the immense value we can offer our readers, partners, and community, and for the future growth of the Family Travel brand.”
Following an exhaustive recruitment process, Bound Round has appointed Tatyana Leonov as editor of the publication, which will continue as Out & About With Kids until relaunch in the second half of 2018.
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]