Iconic Aussie clothing brand Bonds has just dropped a limited-edition collection of summer tees in collaboration with Mimi Elashiry.
The model, photographer and Instagram entrepreneur has designed a collection of four tees featuring her artwork, personal photography and poems that capture the spirit of an Australian golden summer.
Made from 100 per cent homegrown Aussie cotton, the boxy Bonds heritage shapes have chunky ribbed necklines, relaxed dropped sleeves, and come in both classic long and breezy cropped options.
Elashiry said the four artworks across the tees are collages are inspired by “summer days in the burning sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home”.
“Bonds were so open to my ideas and gave the creative freedom to create these very personal collages. I was thrilled to collaborate on this creative project,” she said.
The Mimi Elashiry X Bonds Limited Edition Tee collection is available for purchase in selected stores and online from today.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]