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Reading: Bonds Teams Up With Insta Entrepreneur To Launch First-Ever Fashion Collab
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B&T > Marketing > Bonds Teams Up With Insta Entrepreneur To Launch First-Ever Fashion Collab
Marketing

Bonds Teams Up With Insta Entrepreneur To Launch First-Ever Fashion Collab

Bridie Alman
Published on: 10th January 2019 at 9:18 AM
Bridie Alman
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1 Min Read
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Iconic Aussie clothing brand Bonds has just dropped a limited-edition collection of summer tees in collaboration with Mimi Elashiry.

The model, photographer and Instagram entrepreneur has designed a collection of four tees featuring her artwork, personal photography and poems that capture the spirit of an Australian golden summer.

Made from 100 per cent homegrown Aussie cotton, the boxy Bonds heritage shapes have chunky ribbed necklines, relaxed dropped sleeves, and come in both classic long and breezy cropped options.

Elashiry said the four artworks across the tees are collages are inspired by “summer days in the burning sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home”.

“Bonds were so open to my ideas and gave the creative freedom to create these very personal collages. I was thrilled to collaborate on this creative project,” she said.

The Mimi Elashiry X Bonds Limited Edition Tee collection is available for purchase in selected stores and online from today.

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