B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • B&T Women in Media
  • NRL
  • WPP
  • Thinkerbell
  • AFL
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • Spotlight on Sponsors
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BMF Bags Val Morgan ACE of Excellence Award For ALDI Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > BMF Bags Val Morgan ACE of Excellence Award For ALDI Spot
Advertising

BMF Bags Val Morgan ACE of Excellence Award For ALDI Spot

Val Morgan
Published on: 30th October 2014 at 10:03 AM
Val Morgan
Share
3 Min Read
SHARE

BMF has been recognised at the Australian Creative Excellence Showcase (ACES) awards for its work for supermarket ALDI.

ALDI “Like Brands. Only Cheaper” created by BMF, was awarded the prestigious ACE of Excellence award at the event hosted by Val Morgan.

Consisting of a series of retail spots with a unique spin on price comparisons, the TV campaign promoted the brand as being not only equal in quality to their brand name counterparts, but also a lot cheaper.

Accepting the award BMF Creative Director Alex Booker and ALDI Australia advertising and PR director, Sam Viney were thrilled to have won and credited the win to the great relationship built between them. “We’ve got a very trusting relationship that we’ve worked very hard at over the last few years. By embracing the retail nature of the brand and making the product central to every brief, it’s allowed us to earn ALDI’s trust and produce great creative that sells product,” said Booker.

Under the stewardship of ACES Chairman Rob Belgiovane, executive creative director and founder, BWM, the ACES jury judged entries that had appeared on either cinema or TV in the last six months and were produced in Australia.

The jury was made up of some of the most respected names in the media industry including Paul Nagy (executive creative director, Clemenger Sydney), Toby Talbot (chief creative officer, DDB Sydney), Paul McIntyre (AdNews’ editor-in-chief) and Georgie Charlish (marketing manager, Adstream).

“The thing about this year’s winner is the simplicity behind the strategy – here’s the product, here’s the price. Congratulations to BMF and ALDI for really standing out in a category where there is a lot of competition. Difficult category, superb effort,” said Belgiovane.

“The work to date has really resonated with the audience and captures what we deliver as a brand. We deliver brand quality products for a cheaper price, which is really quite a simple message. Wrapping it up in something creative makes it not only memorable, but enjoyable to watch,” added Sam Viney.

Now in its sixth run, the ACES have gone from strength to strength attracting a record breaking number of high caliber entries each time. The top 3 ACES finalists include ‘The Teacher’ for Murray Goulburn by DDB, ‘‘Micro Effort’ for Sun Rice by Disciple and BMF’s winning entry ‘Like Brands. Only Cheaper’ for ALDI.

BMF was awarded the Ace of Excellence prestigious title and trophy, a cinema media schedule to the value of $25,000 and a private screening.

The ACES are held bi-annually by Val Morgan with media partners AdNews and Adstream.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Samsung, Thinktank Social, TV Ratings
Share

Latest News

Bec Judd & Jess Roberts Reveal All In New Cosmetic Treatments LiSTNR Podcast
07/07/2025
Pray.Com Resurrects Jesus In AI Surprisingly Viral Marketing Videos
07/07/2025
TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
07/07/2025
Are Media’s Australian Women’s Weekly Health Summit Returns In 5 Cities
07/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?