Aussie homebuilding company G.J. Gardner Homes has reappointed Blunt Agency as its lead creative agency.
Blunt won the account in 2016 following a competitive pitch against three other agencies, and launched the ‘Your trusted locals’ campaign.
Brent Nolan, director of Blunt, said the campaign enabled G.J. Gardner Homes franchisees to own the market position of where they live and solidify their personal connection to their community.
“The strategy and creative identifies what makes G.J. unique in the market, leveraging this to enabling one of Australia’s largest building groups to connect with communities with personalisation, relevance and authenticity,” he said.
More recently, Blunt Agency launched the #MostTrusted campaign for G.J. Gardner Homes – a continuation of the ‘Your trusted locals’ brand journey.
Peter Love, general manager of G.J. Gardner Homes, said: “What excites us about the #MostTrusted position developed by Blunt Agency is how it has become more than a campaign for our franchisees.
“It’s an ongoing reminder of who we need to be to our customers.
“Blunt Agency’s ability to create brand platforms from which each and every franchise in the network has been able to leverage, localise and bolster their reputation in their local area has been a significant outcome of the engagement with us here at G.J. Gardner Homes.
“And this has strongly contributed to two consecutive record-breaking years for the brand, with home sales up by 24 per cent in a market that has slightly contracted in recent times.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]