Aussie homebuilding company G.J. Gardner Homes has reappointed Blunt Agency as its lead creative agency.
Blunt won the account in 2016 following a competitive pitch against three other agencies, and launched the ‘Your trusted locals’ campaign.
Brent Nolan, director of Blunt, said the campaign enabled G.J. Gardner Homes franchisees to own the market position of where they live and solidify their personal connection to their community.
“The strategy and creative identifies what makes G.J. unique in the market, leveraging this to enabling one of Australia’s largest building groups to connect with communities with personalisation, relevance and authenticity,” he said.
More recently, Blunt Agency launched the #MostTrusted campaign for G.J. Gardner Homes – a continuation of the ‘Your trusted locals’ brand journey.
Peter Love, general manager of G.J. Gardner Homes, said: “What excites us about the #MostTrusted position developed by Blunt Agency is how it has become more than a campaign for our franchisees.
“It’s an ongoing reminder of who we need to be to our customers.
“Blunt Agency’s ability to create brand platforms from which each and every franchise in the network has been able to leverage, localise and bolster their reputation in their local area has been a significant outcome of the engagement with us here at G.J. Gardner Homes.
“And this has strongly contributed to two consecutive record-breaking years for the brand, with home sales up by 24 per cent in a market that has slightly contracted in recent times.”
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]