It appears Match Media’s rebrand to Blue 449 has worked wonders as the Publicis-owned media company has stormed to the top of February’s new business wins table.
The data, collated by global business consultancy firm R3, saw Blue 449 jump three spots to number one with wins that included Southern Cross Travel Insurance, 20th Century Fox and the National Breast Cancer Foundation.
Havas had a super February, jumping six spots to snare second on the list with wins that included Kia and Key Pharmaceuticals.
MediaCom dropped a spot but picked up third position with wins that included Uber and George & Mildred Eyecare.
Starcom lost its top spot, falling three spots to fourth. And 2016’s star performer, OMD, jumped a spot to round out the top five.
Check out the chart below for the top 20 for the month of February.
The Swinburne University of Technology and digital agency Isobar, have launched Swintopia, For the second year in a row. The platform is now live, providing prospective students with a virtual, interactive and gamified Open Day experience. Virtual events and live streams are now the go-to way to connect with people and experience events we would […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]