B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Blue 449 Promotes Zara Cobb To Head Of Strategy & Planning
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Blue 449 Promotes Zara Cobb To Head Of Strategy & Planning
Media

Blue 449 Promotes Zara Cobb To Head Of Strategy & Planning

Joy Clark
Published on: 15th August 2017 at 9:15 AM
Joy Clark
Share
3 Min Read
SHARE

Blue 449 today has promoted Zara Cobb (main picture), former head of planning into the head of strategy and planning role as part of the roll out of the new Blue 449 Open Source approach. The promotion follows the departure of Ian Czencz who departed the agency in June.

Cobb, who has been with Blue 449 for over two years, will be responsible for the adoption of the Blue 449 global process into the agency across both the strategy and planning teams. The move comes off the back of the agency’s name change from Match Media in January and the gradual adoption of the Blue 449 philosophy and processes.

Blue 449’s open source philosophy is about welcoming input from beyond their own walls, creating a network of talent, of weaving together data and ideas and breaking down silos. In one word it can be summed up as ‘collaboration’ – inventive, collective progress towards business goals

Cobb has over 10 years’ experience having started her career in London working for some of the biggest agencies in the Telco and ecommerce categories before coming to Australia and heading up the Westpac team at Mediacom.  In 2015 she joined Match as a group client partner and in that time has been instrumental in weaving the data and analytics product into the day to day planning process for clients as well as leading successful pitches on Tourism New Zealand and Royal Caribbean Cruises.

Cobb said: “I am beyond thrilled to step into this role and help establish a market leading product within the global Blue 449 process. In a rapidly changing media landscape the Blue 449 approach is a refreshing, creative, and unique approach which champions collaboration, creativity, and data to produce work that really works for our clients. I am excited for this next chapter and for the opportunities it is going to unlock for both our existing clients as well as any new clients we welcome in the future.”

John Preston, CEO, added: “Since joining Blue 449 two years ago Zara has had a big impact on the agency and is a star of the future, a new type of strategy leader. We are delighted to have rewarded her for the work she has done and excited about what she will bring to our clients’ business.”

As part of the strategy re-boot Cobb will be bolstering the team and an announcement on this will be made soon.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: flight club
Share

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?