Blue 449 Promotes Zara Cobb To Head Of Strategy & Planning

Blue 449 Promotes Zara Cobb To Head Of Strategy & Planning

Blue 449 today has promoted Zara Cobb (main picture), former head of planning into the head of strategy and planning role as part of the roll out of the new Blue 449 Open Source approach. The promotion follows the departure of Ian Czencz who departed the agency in June.

Cobb, who has been with Blue 449 for over two years, will be responsible for the adoption of the Blue 449 global process into the agency across both the strategy and planning teams. The move comes off the back of the agency’s name change from Match Media in January and the gradual adoption of the Blue 449 philosophy and processes.

Blue 449’s open source philosophy is about welcoming input from beyond their own walls, creating a network of talent, of weaving together data and ideas and breaking down silos. In one word it can be summed up as ‘collaboration’ – inventive, collective progress towards business goals

Cobb has over 10 years’ experience having started her career in London working for some of the biggest agencies in the Telco and ecommerce categories before coming to Australia and heading up the Westpac team at Mediacom.  In 2015 she joined Match as a group client partner and in that time has been instrumental in weaving the data and analytics product into the day to day planning process for clients as well as leading successful pitches on Tourism New Zealand and Royal Caribbean Cruises.

Cobb said: “I am beyond thrilled to step into this role and help establish a market leading product within the global Blue 449 process. In a rapidly changing media landscape the Blue 449 approach is a refreshing, creative, and unique approach which champions collaboration, creativity, and data to produce work that really works for our clients. I am excited for this next chapter and for the opportunities it is going to unlock for both our existing clients as well as any new clients we welcome in the future.”

John Preston, CEO, added: “Since joining Blue 449 two years ago Zara has had a big impact on the agency and is a star of the future, a new type of strategy leader. We are delighted to have rewarded her for the work she has done and excited about what she will bring to our clients’ business.”

As part of the strategy re-boot Cobb will be bolstering the team and an announcement on this will be made soon.


Please login with linkedin to comment

flight club Zara Cobb

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]