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Reading: The £50 Christmas Ad That “Blows Every John Lewis Ad Out Of The Water”
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B&T > Advertising > The £50 Christmas Ad That “Blows Every John Lewis Ad Out Of The Water”
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The £50 Christmas Ad That “Blows Every John Lewis Ad Out Of The Water”

Staff Writers
Published on: 27th November 2018 at 8:00 AM
Staff Writers
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It’s beginning to look a lot like Christmas, and that can mean just one thing: big-budget Christmas ads, particularly from the UK retailers.

To witness the festive largesse, look no further than John Lewis’ extraordinary effort released just under two weeks ago. On top of production, the ad’s chief protagonist, Sir Elton John, was reportedly paid a cool £5 million ($8.8 million) just to appear in it.

However, a young British ad maker is proving you don’t need to spend millions to make a memorable Christmas spot.

Filmmaker Phil Beastall has created his very own ad, that reportedly cost a mere £50 ($88), and certainly plays on the idea of “less is more”. In fact, some have described Beastall’s highly emotive spot as “blowing every John Lewis ad out of the water”.

Check out Bestall’s work below:

https://www.youtube.com/watch?v=uSJDfE-3vd0

Speaking of his work, Beastall wrote on his Facebook page: “It’s a short film about a man counting down the days to Christmas so he can continue his yearly tradition sparked by a tragic moment from the past.”

And, judging by some of the social media response, Beastall’s message has definitely resonated:

Screen shot 2018-11-26 at 8.31.19 AM

 

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TAGGED: Christmas, Christmas ad, john lewis
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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