Global floorcare brand BISSELL has officially launched its first-ever ANZ agency village, including History Will Be Kind (HWBK) as its retained PR agency, Nunn Media for media strategy and buying, and Hellions for creative.
The group joins a roster of existing partners across the marketing spectrum including Jellyfish, Frontier Australia, Andzen and Digital Next.
2026 marks a milestone year for BISSELL, coinciding with its 150th anniversary. The brand plans to leverage this heritage alongside a strong pipeline of new product launches and marketing initiatives, under new global leadership. The ANZ agency village will play a central role in differentiating BISSELL in a highly competitive floorcare market, helping the brand deepen cultural relevance, drive growth, and reinforce its position in modern homes.
“We’ve had long-standing relationships with some of our agency partners, but this year we’ve intentionally built a full village with best-in-class specialists,” Nathan Dixon, senior manager, marketing oceania at BISSELL, said. “It’s a big year for BISSELL, and this team will help take the brand to new heights in this market.”
“BISSELL is an iconic brand with boundless opportunities. We love the creative and strategic challenge of helping brands connect authentically with audiences, in ways that genuinely matter,” Edwina Brook, managing director at History Will Be Kind, added.
Sarah Thom, general manager at Nunn Media described BISSELL’s 150th anniversary as “the perfect moment to make a bold impact across channels.”
“With our proprietary Kasper platform, we’ll bring a new level of audience intelligence to every campaign,” she said.
Daniel Sparkes, creative partner at Hellions highlighted that working with a 150-year-old brand “is a huge responsibility.”
“Protecting that trust while driving commercial outcomes is key, and collaborating with this new village gives us a strong platform to do just that,” he added.
