Bishopp Outdoor Advertising has acquired JAM Outdoor, adding more than 450 advertising sites to its network.
Bringing JAM Outdoor’s sites into Bishopp’s existing roadside network creates a broader choice of locations for brands building regional campaigns or extending national activity beyond capital cities. The acquisition follows Bishopp’s recent expansion across Victoria and New South Wales, including the addition of Avalon Airport.
Dominic Lis, sales director of Bishopp Outdoor Advertising, said the acquisition supports a more coordinated approach to reaching regional audiences.
“Advertisers need to be able to approach regional Australia with a clear strategy. Our focus is on giving them the network and local understanding to choose the right markets and build campaigns around the communities they want to reach,” said Lis.
“Bringing JAM Outdoor into our network gives agencies and advertisers more choice through one provider. They can plan and buy roadside and airport campaigns with a single regional partner, making it easier to coordinate activity across markets and connect their local, regional and national objectives.”
Bishopp combines regional expertise with the scale to support local, regional and national campaigns, connecting brands with communities where Australians live, work and travel.
