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Reading: Big W Pulls Indigenous Voice Endorsement From In-Store Message
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B&T > Media > Big W Pulls Indigenous Voice Endorsement From In-Store Message
Media

Big W Pulls Indigenous Voice Endorsement From In-Store Message

Sofia Geraghty
Published on: 21st July 2023 at 10:13 AM
Sofia Geraghty
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Big W has pulled an in-store endorsement of the Indigenous voice to parliament from all its stores after receiving feedback from customers and staff.

To coincide with NAIDOC Week, Big W launched a new acknowledgment of country that included a reference to the 2017 Uluru Statement from the Heart and its call for a voice.

The Woolworths Group was one of the first big corporates to support the Uluru Statement and the call for an Indigenous voice to parliament.

The store, which is part of the Woolworths Group, has been broadcasting acknowledgment of country in Big W stores for more than a year and will go back to doing this, The Australian has confirmed.

Last year we began playing an acknowledgment of country across our store network,” a Big W spokesperson told The Australian.

“As a part of NAIDOC Week, a new acknowledgment of country was launched in Big W stores that referenced the Uluru Statement from the Heart.

“Based on customer and store team feedback, we will be reverting to the previous acknowledgment of country in-store message. We recognise and respect our team and customers have varying views and perspectives.”

The Australian reported that there was one complaint against the announcement on their Facebook page.

 

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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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