With Christmas just eight weeks away, BIG W has launched its 2019 Christmas campaign on Sunday night with a 30-second brand TVC.
Created by M&C Saatchi, creative director Brendan Donnelly commented: “Santa gets all the credit but the real superheroes of Christmas are the parents. Even though it comes around every year, it somehow still sneaks up on us! The reverse treatment of the film takes viewers on a journey, starting with the big day and travelling backwards through the busy season until mum realises that it’s Christmas already.”
BIG W general manager marketing Kristen Linders added: “At BIG W, we understand that every day is a big day for families and there’s a lot of pressure at this particular time of year to make Christmas a perfect day. However, we also recognise that it’s often those imperfect family moments where the richest memories are made. With so many little things to do in preparation for Christmas, our latest campaign highlights how BIG W is there to help – every step of the way.”
Additionally, on Thursday this week, BIG W will launch its inaugural Gift Spot in-store and online. A curated range of thousands of gifts under $50, The Gift Spot has been carefully considered to help customers with convenient and affordable gifting ideas.
BIG W’s Christmas TVC forms part of a wider integrated marketing effort across TV, Radio, Online, Social, OOH, SEM and PR which continues the retailer’s recent marketing focus on families and the part BIG W plays in helping with their big days.