Big Mobile has re-signed its exclusive partnerships with Southern Cross Austereo, Private Media & APN Australia Regional Media.
The deals have been inked for a further 12 and 24 months continuing to support their premium publisher network and contributing to their overall reach of 95% of Australian adult smartphone users.
Big Mobile has also announced a further non-exclusive programmatic direct deal with Fairfax which will be available through their premium contextual category and audience led products.
Graham Christie, chief commercial officer and partner at Big Mobile said: “With a sector abundant with inferior audiences, premium publishers are looking to form strategic partnerships to deliver more potent audiences and at scale. The top 100 brands are also demanding these audiences with the efficiencies of more automated trading. We’re continuing to invest in ensuring we deliver the best mobile services, and these new and renewed exclusive partnerships is evidence of this.”
James Bayes, digital sales and operations director at Southern Cross Austereo said: “Mobile is a key business priority for us and we have been partnering with Big Mobile for the previous 4 years. Alongside their ad-suite innovation we’ve been impressed with their contextual & audience led products and how they map to our mobile audiences opening up more revenue opportunities for SCA and delivering better results for clients.”
“Sarah Husbands, general manager commercial business development at APN Australia Regional Media said: “We are very selective with who we work with and are confident in re-signing with Big Mobile to take to market our premium mobile properties and local audiences.”
Digital publisher Private Media which owns some of the country’s best known digital publications including Crikey, Property Observer, SmartCompany, StartupSmart, and The Power Index, has also re-partnered with Big Mobile’s premium publisher network.
Christie added: “Southern Cross Austereo, Private Media and APN Australia Regional Media are all market leaders in their respective fields and all are experiencing a surge in mobile traffic, so we are delighted to have them amongst our other premium partners including Optus, Ticketek, Future Media, Pandora Internet Radio and REA Group.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.