Mobile specialist Big Mobile, has launched a mobile audio network, Big Audio.
Created through a strategic partnership with Triton Digital & Southern Cross Austereo’s a2x Digital Audio Exchange, Big Audio incorporates audiences across multiple leading music streaming services and radio broadcasters listening on mobile apps and sites.
The new Big Audio network includes top music sites and apps with around 15 million completed listens per month available on launch, and is estimated to grow to 50 million by the end of the year.
With over 1.5 million Australians streaming music a month (estimated to grow to one in four within a year) and 24 per cent of radio listeners consuming radio through mobile, the Big Audio network offers advertisers the ability to reach a captive audience in a highly intimate, one to one environment.
Graham Christie, CEO and co-founder at Big Mobile said: “Big Mobile has a hard-earned reputation for shifting the market forward. Big Audio delivers brands a high share of voice within a premium clutter free environment, and with the cut-through that radio and streaming audio can uniquely deliver.
“Big Audio is Australia’s first streaming music and radio premium network, which combines seamlessly with our rich media Display, and Big Video platforms.”
Vijay Solanki, head of digital and innovation at Southern Cross Austereo (a2x Australia) said: “The a2x Digital Audio Exchange has grown rapidly since launch with the addition of new audio publishers and great support from clients and agency trading desks.
“We’re proud to partner with Big Mobile on this launch.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]