Beyond Blue Adds Cummins&Partners To Roster

Beyond Blue Adds Cummins&Partners To Roster

Beyond Blue, one of Australia’s leading mental health organisations, has selected cummins&partners to support its efforts to serve the community.

Following a competitive pitch, Beyond Blue will leverage the full cummins&partners creative network to connect people to Beyond Blue’s range of products and support services. With a shared passion for mental health and a commitment to the community, this commercial partnership is set to make a positive impact on mental health outcomes in Australia.

For over 20 years, Beyond Blue has worked with the community to improve mental health and prevent suicide, so that all people in Australia can achieve their best possible mental health. Their success is a result of their deep commitment to actively listen to, understand, partner with, and respond to community experience and needs. With the support of cummins&partners, Beyond Blue aims to contribute to a community that is more knowledgeable and confident about maintaining their mental health than ever before.

“This is a win the agency is immensely proud of because we’re so genuinely passionate about working with this amazing organisation’ said Michael McConville, CEO at cummins&partners. “I’m not afraid to say that mental health is a passion point of mine given the programs I’ve helped create and roll out in the past, but when I saw our team and the Beyond Blue team together, it was wonderfully clear to see our passion, values, and ambitions align, with one unified, real team forming so quickly. We know great things are on the horizon and we can’t wait to share our work throughout the year, and beyond. It’s a really exciting start to the year” said McConville.

“Beyond Blue is looking forward to working with cummins&partners so that together, we can connect the community with information, products and services to manage their mental health. The community wants mental health support that is accessible, inclusive, and right for them, and Beyond Blue continues to work hard to respond to their needs,​” said Georgie Harman, chief executive officer at Beyond Blue. 




Please login with linkedin to comment

Beyond Blue cummins&partners

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]