Full-service agency Spinach has appointed Ben Wilson to the newly created position of group account director as a result of recent business growth.

Wilson is a retail specialist, having worked both sides of the fence client-side and at agencies Wilson Everard and J. Walter Thompson. He has been specifically recruited to run the Liquorland account, which Spinach won in July.

Craig Flanders, CEO of Spinach, said: “Ben comes to us with a great pedigree in managing fast-moving, demanding retail clients. In fact, I can already see he thrives on it. He’s fit into the fast pace of Spinach very easily.

“We are looking forward to adding to his responsibilities in the not too distant future.”

Commenting on his appointment, Wilson said: “The Spinach environment really suits my style and skill set. I’m excited to be working closely with this experienced team.

“They are really doing some exciting stuff, in a full-service sense, which I reckon is why the business is enjoying the solid growth it has of late.”