DDB Australia has today announced the appointment of creative powerhouse, Ben Welsh, to the position of chief creative officer at DDB Group Sydney.
A world-renowned creative leader with numerous Australian and international creative and effectiveness accolades under his belt, Welsh will join DDB Sydney from M&C Saatchi, where he was creative chairman, Asia.
Chief executive officer, DDB Group Australia, Andrew Little, commented, “Ben is such a great person and the perfect creative leader for our agency as we look to continue our creative trajectory. I know our exec team and creative partners are excited to have him on board and I have every confidence that under Ben’s leadership, our agency will continue to deliver world-class work across the portfolio of fantastic brands we have within the building.”
Welsh said, “Some of the best people I’ve ever worked with are at DDB Group Sydney. It’s a standout office, in one of the world’s great networks, and the time is right for me to return to DDB. Toby has done a brilliant job during his tenure and I look forward to building on that. He has assembled a team brimming with talent, who I can’t wait to work with.”
Marty O’Halloran, chairman DDB Group Australia and New Zealand, concluded, “Ben has long been at the forefront of exceptional creative work in Australia and I’m delighted to welcome him back to the DDB family. His proven track record of delivering integrated, award-winning telco, financial services and automotive campaigns will no doubt inspire the creative teams to continue to develop world-leading work.”
Welsh will start at DDB on 1st August. Toby Talbot resigned the agency on Monday to return to his homeland of New Zealand.
Lead image via LinkedIn.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]