Beauty subscription service and ecommerce platform, bellabox, has announced the recent appointments of Stephanie Michel and Carmel Morganti into newly created leadership roles to support the company’s ambitious growth plans.

Former bellabox ecommerce director Michel has been promoted to CMO, while ex-News Corp Group sales director Morganti will assume the role of commercial director. Together they will help drive member acquisition, secure strategic brand partnerships and build a solid product-sourcing pipeline.

CEO and cofounder of bellabox, Sarah Hamilton, said the appointments were pivotal to ensure momentum was maintained as the business transitioned from an early stage to a late stage start-up.

“bellabox’s two recent appointments mark a very exciting time for the business as we ramp up our growth efforts both in Australia and Singapore,” said Hamilton.

“bellabox is about leveraging brand partnerships to deliver members an amazing gift of products each month to trial in the comfort of their home. While we continue to have strong organic growth, we believe there is still a massive opportunity to focus on building customer acquisition and working with brands that have not yet partnered with bellabox to get their products into the hands of potential customers.”

As CMO, Stephanie Michel will lead the marketing team across Australia and Singapore, positioning the bellabox brand as a beauty authority for members and brand partners. She will also oversee the business’ online performance strategy and ensure customers’ online and offline experience is best across markets.

Carmel Morganti will be charged with leading the brand partnerships team to build and grow relationships with iconic cosmetic suppliers, manufacturers and innovative beauty brands.

Prior to joining bellabox in 2013, Stephanie gained extensive experience in traditional and digital marketing roles in the France and Singapore markets, while Carmel brings 16 years experience from News Corp Australia leading a highly specialised multi-platform sales team delivering strategic client solutions to some of Australia’s largest brands and businesses.

“We are confident the ladies’ combined expertise and local market knowledge make them a natural fit for their roles to take our relationships with customers and product partners to the next level,” said Hamilton.