Bel Australia Appoints GPY&R Melbourne As Creative Agency

Bel Australia Appoints GPY&R Melbourne As Creative Agency

GPY&R announced today that following a competitive pitch, Bel Australia has appointed GPY&R Melbourne as its strategic and creative agency.

Bel Australia is the local division of Bel Group that manages over 30 brands globally, including The Laughing Cow, Mini Babybel and Boursin.

Frederic Dauba, marketing manager for Bel Australia, said, “Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category.

“We have some exciting plans and look forward to working collaboratively with GPY&R.”

Julian Bell, managing partner at GPY&R, added, “It’s a privilege to be working with some of the worlds’ most famous household brands. We know FMCG is a hotly contested category, and standout creative work is a real differentiator.

“Bel Group have some fantastic plans for the future that include some significant product launch and we look forward to working with them closely in the future.”

Please login with linkedin to comment

Aaron Tobin bel australia

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.