Upset Hindus have urged Belgium-based brewer Anheuser-Busch InBev to change the name of its popular ‘Brahma’ beer brewed in Brazil, calling it highly inappropriate to their religion.
Rajan Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism; Lord Brahma, along with Lord Vishnu and Lord Shiva; formed the great triad of Hindu deities. He added that linking Lord Brahma with an alcoholic beverage was very disrespectful.
It’s the latest in a string of protests by the religious group that have called for name changes or product boycotts on a host of things featuring Hindu deities that have included men’s swimming trunks, a Puma campaign featuring Selena Gomez and even toilet seat covers.
Zed said in a statement: “Anheuser-Busch InBev should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. Inappropriate usage of sacred Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it hurt the devotees.”
Moreover, the sacredness attached to Lord Brahma did not go well with raunchy commercials and ads of “Brahma” beer, Rajan Zed said. Hollywood celebrities Megan Fox and Jennifer Lopez have reportedly acted in “Brahma” beer commercials.
Sed added that Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled.
“What happened to the Anheuser-Busch InBev’s Responsible Marketing Code of ‘be sensitive to cultural differences’, claims of creating ‘a community that inspires, respects and includes one another’, and whose ‘Dream’ is ‘to bring people together for a better world’? Zed asked.
Portfolio of Anheuser-Busch InBev, a publicly traded company, includes over 500 beer brands like Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden, Leffe, Michelob, Ultra, etc. One of the world’s top consumer product companies, it claims a heritage of over 600 years and its reported revenue in 2019 was $US52.3 billion USD.
“Brahma” was created by Swiss immigrant Joseph Villager in Brazil in 1888. Brahma family of beers, “known throughout Brazil: beer number 1”, has eight beer options; including Chopp, Double Malt, Weiss, Red Lager, Lager, Chopp Claro, Chopp Black, Malzbier.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]