Beer Brand Latest To Feel The Wrath Of Offended Hindus

Beer Brand Latest To Feel The Wrath Of Offended Hindus
SHARE
THIS



Upset Hindus have urged Belgium-based brewer Anheuser-Busch InBev to change the name of its popular ‘Brahma’ beer brewed in Brazil, calling it highly inappropriate to their religion.

Rajan Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism; Lord Brahma, along with Lord Vishnu and Lord Shiva; formed the great triad of Hindu deities. He added that linking Lord Brahma with an alcoholic beverage was very disrespectful.

It’s the latest in a string of protests by the religious group that have called for name changes or product boycotts on a host of things featuring Hindu deities that have included men’s swimming trunks, a Puma campaign featuring Selena Gomez and even toilet seat covers.

Zed said in a statement: “Anheuser-Busch InBev should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. Inappropriate usage of sacred Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it hurt the devotees.”

Moreover, the sacredness attached to Lord Brahma did not go well with raunchy commercials and ads of “Brahma” beer, Rajan Zed said. Hollywood celebrities Megan Fox and Jennifer Lopez have reportedly acted in “Brahma” beer commercials.

Sed added that Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled.

“What happened to the Anheuser-Busch InBev’s Responsible Marketing Code of ‘be sensitive to cultural differences’, claims of creating ‘a community that inspires, respects and includes one another’, and whose ‘Dream’ is ‘to bring people together for a better world’? Zed asked.

Portfolio of Anheuser-Busch InBev, a publicly traded company, includes over 500 beer brands like Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden, Leffe, Michelob, Ultra, etc. One of the world’s top consumer product companies, it claims a heritage of over 600 years and its reported revenue in 2019 was $US52.3 billion USD.

“Brahma” was created by Swiss immigrant Joseph Villager in Brazil in 1888. Brahma family of beers, “known throughout Brazil: beer number 1”, has eight beer options; including Chopp, Double Malt, Weiss, Red Lager, Lager, Chopp Claro, Chopp Black, Malzbier.

Please login with linkedin to comment

Brahma Hinduism

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]