“Be Yourself – Everyone Else Is Taken”: 10 Of The Best With Ogilvy’s Sally Kissane

“Be Yourself – Everyone Else Is Taken”: 10 Of The Best With Ogilvy’s Sally Kissane

The next iteration of B&T‘s ’10 of the best’ interview series, in celebration of our inaugural Best of the Best awards, has arrived.

[Looking for the live stream of B&T’s Best of the Best awards? You’ve found it – click here!]

Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.

Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.

You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.

Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.

To inspire you even more to enter Best of the Best, we’ve been publishing (and will continue to publish) some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.

Here, we chat to Ogilvy Australia CEO Sally Kissane. Enjoy…

Best piece of career advice…

Be yourself – everyone else is taken. It’s so easy to fall into the trap of trying to be something you are not.  Back yourself, be yourself.

Best agency in Australia at the moment (that’s not yours) and why…

I just love what Special Group are doing on both sides of the ditch. The Tourism NZ work in particular is so bang on and continues to go from strength to strength.

Best industry leader and why…

Anyone who provides the freedom, the space and the right conditions for their people to do what they do best.

Best mentor in your life/career and why…

My ex-boss taught me the importance of creating the best environment for your team to succeed. It sounds simple, but it can go wrong so easily if you don’t have this as your north star.

Best brand you’ve never worked on and why…

Lego is the most amazing brand that has endured the test of time. The fact that they are looking for all Lego materials to be made from sustainable sources by 2030 is a huge challenge that I would love to be part of.

Best song for inspiration and why…

It’s always gotta be Beyonce – any song, any time. Why? Because who doesn’t love Beyonce?

Best mistake you’ve ever made…

Best mistake is a bit of an oxymoron, but it would have to be the scathing debrief email I meant to send to the creatives but accidentally sent back to the client. Definite career-limiting mistake.

Best rumour you’ve heard about yourself…

I had a nickname in New York – “Killer Kissane” (long story). But when a colleague visited Australia and dropped the nickname, let’s just say there were all sorts of rumours about its origin, with some people giving me a very wide berth.

Best ad of the past decade and why…

I don’t know if it’s the best, but it’s certainly one of my favourites – when Always debuted #LikeAGirl in 2014, I was struck by how their simple reframing of this phrase I had heard all my life was so powerful.

Best guilty pleasure…

It might sound a bit boring, but chuck a glass of wine in one hand and a book in the other and I couldn’t be happier.




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