Independent advertising agency BCM has strengthened its data and search offering with the addition of a new digital and data specialist.

James Hodson (pictured) joins BCM from digital marketing agency Matter Solutions, where he had been working as a paid media specialist.

In his new role, Hodson will be a member of the BCM’s growing team of media, programmatic, digital, and social media specialists, and will partner with digital strategist Dave Mooney.

BCM managing director Paul Cornwell said: “With the crucial role that data plays in connecting with consumers today, we’re really excited to be increasing our resources and expertise in data, analytics and search for both our existing and future clients.”