The winners of the 38th annual AWARD Awards were announced on Friday night in a celebration of the most outstanding creative communications work in the Asia-Pacific region.
Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 35 gold pencils, and awarded a further 117 silver and 149 bronze awards.
The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across the PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster & Outdoor, Promotion & Experiential, Film & Video, and Branded Entertainment & Content categories.
R/GA followed with two gold awards across Craft in Advertising – Film and Design, as did Revolver/Will O’Rourke with two gold pencils for Craft in Advertising – Film and Design.
One gold award was awarded to FINCH, Leo Burnett Melbourne, GPY&R Brisbane, J. Walter Thompson Sydney, Nylon Studios, Clemenger BBDO Wellington, Houston Group, The Editors, Goodoil Films, Alt.vfx and Blackbird.
Network of the Year went to BBDO, Client of the Year was awarded to the Transport Accident Commission, and Production Company of the Year was presented to Exit Films.
Best in Show was awarded to Clemenger BBDO Melbourne for their ‘Meet Graham’ campaign for the Transport Accident Commission.
Presented by Glenn Cole, founder and creative co-chair of 72andSunny, the Chairman’s Choice award went to ‘The Boys’ by Clemenger BBDO Melbourne for Bonds/ Pacific Brands Underwear Australia.
Recognising the most prolific of entrants, Creative of the Year was awarded to Gavin Chimes of Marcel Sydney – an award that considers those being credited across the most individual campaigns that won bronze, silver or gold (including craft awards if that award is directly applicable to their craft).
M&C Saatchi’s Tom McFarlane was also inducted into the AWARD Hall of Fame, celebrated for outstanding achievements.
Wilf Sweetland, chair of AWARD, said: “Congratulations to our long list of finalists and winners, especially to Clemenger BBDO Melbourne for being awarded Agency of the Year and our first-ever solid gold pencil for Best in Show.
“This year, a record number of 35 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia-Pacific region.”
Here are the full list of winners:
Agency of the Year (top five)
- Clemenger BBDO Melbourne
- DDB Group New Zealand
- Clemenger BBDO Wellington
- The Monkeys
- R/GA Sydney
Production Company of the Year (top five)
- Exit Films
- FINCH
- The Sweet Shop
- Goodoil Films
- Revolver/Will O’Rourke
Client of the Year (top five)
- Transport Accident Commission
- Mars Australia
- Bonds/ Pacific Brands Underwear Australia
- SKY Television New Zealand
Network of the Year (top five)
- BBDO
- DDB
- TBWA
- Leo Burnett
- Havas Worldwide
Creative of the Year
Name: Gavin Chimes
Agency: Marcel Sydney
Chairman’s Choice
Title: ‘The Boys’
Agency: Clemenger BBDO Melbourne
Best in Show
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission
Gold winners
Category: Film & Video
Subcategory: Charity, Individual, Any Length
Title: ‘The Lucky Ones’
Agency: J. Walter Thompson Sydney
Category: Film & Video
Subcategory: Television Commercial, Individual, Over 30 Seconds
Title: ‘Hello’
Agency: Clemenger BBDO Wellington
Category: Film & Video
Subcategory: Television Commercial, Campaign, 30 Seconds
Title: ‘The Boys’
Agency: Clemenger BBDO Melbourne
Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Poster & Outdoor
Subcategory: Charity, Individual. Any Size/Format
Title: ‘Life Saving Stickers’
Agency: GPY&R Brisbane
Category: Poster & Outdoor
Subcategory: Interactive and/or Moving Indoor, Individual
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Public Relations
Subcategory: Best Integrated Campaign Led by PR
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Direct Marketing
Subcategory: Integrated Solutions
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Direct Marketing
Subcategory: Alternative Media, Individual
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Design
Subcategory: Environmental Design
Title: ‘The Tailor Made Store’
Agency: BWM Dentsu
Category: Design
Subcategory: Large Identity and Application (Above $50,000)
Title: Qantas Rebrand
Agency: Houston Group
Category: Design
Subcategory: Weird and Wonderful
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Design
Subcategory: Entertainment Design
Title: Google Play, ‘Through the Dark’
Agency: R/GA Sydney
Category: Digital
Subcategory: Apps – Charity
Title: ‘Reword’
Agency: Leo Burnett Melbourne
Category: Digital
Subcategory: Digital Kiosk, Point of Sale, On-site, Outdoor Digital
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Digital
Subcategory: Online Promotion, Campaign
Title: ‘Hungerithm’
Agency: Clemenger BBDO Melbourne
Category: Innovation
Subcategory: Creative Innovation/ Technological Innovation
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Promotion & Experiential
Subcategory: Best use of Experiential Marketing in a Promotional Campaign
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Promotion & Experiential
Subcategory: Best use of Other Digital Media in a Promotional Campaign
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Branded Entertainment & Content
Subcategory: Entertainment – Online, Campaign/Series
Title: ‘The Boys’
Agency: Clemenger BBDO Melbourne
Category: Branded Entertainment & Content
Subcategory: Entertainment – Film
Title: ‘Every Second Counts’
Agency: FINCH
Category: Branded Entertainment & Content
Subcategory: Mobile
Title: ‘Hungerithm’
Agency: Clemenger BBDO Melbourne
Category: Branded Entertainment & Content
Subcategory: Experiential – Installation
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Branded Entertainment & Content
Subcategory: Experiential – Interactive
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Creativity For Good
Subcategory: Design
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Craft In Advertising
Subcategory: Film – Cinematography
Title: ‘What Is Up?’
Agency: Goodoil Films
Category: Craft In Advertising
Subcategory: Film – Digital Visual Effects
Title: ‘TAC – Speed’
Agency: Blackbird
Category: Craft In Advertising
Subcategory: Film – Direction
Title: ‘Rocket Car’
Agency: Revolver/Will O’Rourke
Category: Craft In Advertising
Subcategory: Film – Digital Visual Effects
Title: ‘Quantum Break – The Cemetery’
Agency: Alt.vfx
Category: Craft In Advertising
Subcategory: Film – Best Use and/or Arrangement of Existing Music
Title: Google Play, ‘Through the Dark’
Agency: R/GA Sydney
Category: Craft In Advertising
Subcategory: Film – Sound Design
Title: Defence Force Recruiting ‘What Is Up?’
Agency: Nylon Studios
Category: Craft In Advertising
Subcategory: Film – Editing
Title: Airforce ‘What Is Up?’
Agency: The Editors
Category: Market Disruption & Product/ Service Development
Subcategory: Industry or Category Disruption
Title: ‘Hungerithm’
Agency: Clemenger BBDO Melbourne
Category: Market Disruption & Product/ Service Development
Subcategory: Industry or Category Disruption
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne
Category: Market Disruption & Product/ Service Development
Subcategory: Interactive Design for Product/Service
Title: ‘Meet Graham’
Agency: Clemenger BBDO Melbourne