I am an experienced and highly adaptable publicist with solid social media skills and a sound knowledge of complementary marketing activity. My professional background includes working within both PR agencies and a broadcast media outlet. My experiences span the entertainment, hospitality, not-for-profit, fashion and lifestyle, media and corporate industries, and covers national and international brands. I have particular expertise in planning and activating publicity campaigns, including media concepts and pitching, media liaison, database management, event coordination and social media activation. Highlights include coordinating media for the Australian Premiere of Disney's 'Cinderella', working across three hugely successful 'A Spring Affair' Melbourne Cup events and assisting in the coordination and execution of a highly successful Heston Blumenthal product launch for Coles. Clients I have worked across include: - The Walt Disney Company Australia - Coles supermarkets - The 2014 RCH Good Friday Appeal - Wilde Willow fashion label - Ghanem Group (including Byblos Brisbane and Melbourne, 5ifth Element & Blackbird) - Youngcare - Togninis Global hair - Regatta Hotel