Christopher Melotti

www.melottimedia.com.au "Continually challenge, consistently grow, constantly humbled, confidently show." Christopher has an unstoppable creative energy and enthusiastic flair, with over ten years of Marketing experience with strategy, digital, social media, content writing, creative, promotion and communications. Christopher regularly teaches Marketing and Copywriting classes, and was awarded the Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

Has Wearable Technology Become Daggy In 2016?

Wearable tech may be daggy but without it how'd we know we took 118 steps to get those vanilla slices at the cake shop?

7 years Ago

Opinion

by Christopher Melotti

All Advertising Is Marketing, But Not All Marketing Is Advertising

Just as you'd thought you'd got your head around the latest marketing vernacular, along comes 'empathetic marketing'.

8 years Ago

Eleven Areas Of Consumer Behaviour Every Brand Needs To Know

If your customers are as alien to you as molecular nuclear fission, understanding how their brains work can do wonders.

8 years Ago

Opinion

by Christopher Melotti

lightbulbs on blue background, idea concept

Innovation Is Not Doing The Same Thing Over And Over

So many companies have stuffed up by not innovating, so make sure you're not next to cark it.

8 years Ago

Opinion

by Christopher Melotti

Innovation Is All About People And You Ignore It At Your Peril

With all this focus on digital, it's probably people - your staff & customers - that'll save your butt in the long run.

8 years Ago

Opinion

by Christopher Melotti