A passionate communicator, Allira’s career-to-date spans more than 13 years across both journalism and public relations in Australia and internationally. Prior to starting Tonic PR, Allira was one of the founding partners of boutique lifestyle PR agency, Savannah PR and also managed the PR for Merivale, one of Australia’s most successful hospitality groups. Allira has driven PR campaigns for brands including Champagne Taittinger; Carlton United Brewers’ Pure Blonde, Crown Lager, Strongbow, Bulmers and craft beer, Matilda Bay; The Star’s $850m redevelopment; and Crust Pizza. Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University.