Australians Call For A More Accurate Visual Representation Of Mental Illness

Australians Call For A More Accurate Visual Representation Of Mental Illness
SHARE
THIS



Australia’s national mental health charity, SANE Australia, and Getty Images have released the results of the first national research project into the way mental illness is portrayed visually in Australia.

The Picture This survey of more than 5000 Australians – 70 per cent of whom had experienced mental illness – found that the majority of respondents wanted images that place more emphasis on the human side of mental illness, rather than abstract portrayals or pictures of pills.

SANE Australia CEO, Jack Heath, said, “While community attitudes towards the way we speak about mental illness, along with the Australian media’s reporting of this complex issue, are among the most responsible in the world, the way mental illness is visually portrayed remains a concern for many Australians, especially associations with violence.”

“The Picture This survey results show that Australians want to see images of real people that convey a sense of both struggle and hope.

“Through our collaboration with Getty Images we can educate photographers and the community at large while encouraging the supply and use of images that present a fair and accurate view of mental illness.”

Cameron Solnordal, who has lived with schizophrenia for more than 15 years, said he and his family’s experience and understanding of mental illness had evolved over time.

“Through our varied understanding of mental illness we all gain unique perspectives which continue to change as time goes on,” Solnordal said.

“On day one of my journey with my illness, my family would have pictured schizophrenia as a locked and bolted door in the doctor’s office that had ‘mental Illness’ roughly scrawled in broken red crayon.

“Today, my illness would just be pictured as a door that we pass through when we go outside. There are no locks, no bolts and it will never slam shut. Mental illness was only made scarier by simply what we didn’t know at the time.”

Stuart Hannagan, vice president of editorial – Australasia, Getty Images, said, “At Getty Images we feel passionately that images have the power to change the way people view the world and depicting diversity is one of our biggest priorities.”

“While we cannot change what people publish or click on overnight, we are committed to providing a diverse range of imagery that accurately and sensitively reflects the experience of mental illness in Australia, and broadens the options available for those looking to create stories that are more authentic.

“This collaboration with SANE Australia will help content creators – from the media through to ad agencies, and anyone consuming content, to visualise a better world in which mental illness is portrayed more authentically.”

An outdoor exhibition of photography that reflects the results of Picture This is on display at The Atrium at Melbourne’s Federation Square until March 18.

Getty Images has hand curated a selection of images that reflect the findings of the PictureThis survey. To find them visit “PictureThis”. In addition, Getty Images is giving everyone the chance to contribute their images, based on the research results and five key recommendations developed by SANE, by visiting http://competitions.gettyimages.com.

Please login with linkedin to comment

oreo Product launch programmatic direct The Newspaper Works

Latest News

Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine