Forty years since it was first launched, The Australian Women’s Weekly has recreated its famous 1980s Children’s Birthday Cake Book in collaboration with another iconic brand Cadbury.
First published in 1980, The Australian Women’s Weekly Children’s Birthday Cake Book has sold more than half a million copies worldwide. The recreation with Cadbury will spark nostalgia for those who over the decades have fond memories of the creative cakes and inspire a new generation of birthday bakers.
Sally Eagle, General Manager of Publishing at Bauer Media, says the collaboration with Cadbury was a perfect match.
“Bauer is delighted to have joined forces with Cadbury on one of Australia’s most recognisable cake books. We remain committed to evolving our brands and the way we connect with our audiences. The collaboration of two incredible brands, both with such strong heritage, was a perfect match and we are equally delighted with the book.”
Paul Chatfield, Marketing Director of Chocolate – Cadbury ANZ echoed Bauer’s sentiment.
“Cadbury is thrilled to partner with The Australian Women’s Weekly on the Cadbury Children’s Birthday Cake Book. This partnership, with two of Australia’s iconic brands, will introduce a new generation to a range of delicious and delightful birthday cakes.”
The Cadbury Birthday Cake Book will be available as a gift with purchase in Coles supermarkets throughout Australia from February 12th until March 10th 2020, while stocks last. Once the supermarket gift campaign is completed, the Birthday Cake Book will be available for purchase from newsagents.
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]