Australian SEO Startup Longtail UX Secures $2.5m In Funding For Global Expansion

Australian SEO Startup Longtail UX Secures $2.5m In Funding For Global Expansion
SHARE
THIS



Longtail UX, an Australian SaaS startup who’s patented technology boosts businesses’ website ranking and ad performance on Google, has secured $2.5 million dollars in funding to expand its technology into the US and UK markets.

The fresh round of funding, which sees Longtail UX valued at $25 million, is a result of new and existing investors, including Andrew Bassat of SEEK, increasing their stake after the company successfully signed on Woolworths Group’s Dan Murphy’s, Adore Beauty, Booktopia and Yellow Pages as clients.

The global market spend for Search Engine Marketing (SEM) alone is $US100 billion.

With this funding, Longtail UX will expand its global sales team by 10x and appoint two VPs of Sales – one in the US and one in the UK to oversee growth in the Americas and EMEA.

The company has seen strong uptake of its SEO and SEM solutions across retail, automotive, real estate, financial services and insurance industries.

Longtail UX investor and Citi managing director Sean Larcombe commented: “As one of the original Longtail UX investors, I’m thrilled to support the recent capital raise. Longtail UX’s Australian patented technology is not only creating a buzz in the industry, but it addresses a need in the market and delivers real ROI for its users.”

Longtail UX co-founder and executive chairman Will Santow (feature image) added: “The recent success and excitement around our SEO and SEM technology has helped us raise more than double our initial goal of one million dollars.

“This investment will allow us to rapidly scale internationally by building out our sales teams and expanding our marketing efforts in The Americas and Europe.”

World-first solution to manage SEO like SEM

Longtail UX’s patented SEM technology is the world’s first solution to give businesses control over how their website appears on Google and allows companies to measure results and the return of their SEO investment at the keyword level.

When users click on a Longtail UX created Google Ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

Longtail UX co-founder and CEO Andreas Dzumla (feature image) added: “We’ve built a unique product that is driving massive value for our clients across a wide range of industries in the most important digital marketing channel that drives 50% of the US$4 Trillion global Ecommerce.

“The latest funding round allows us to properly invest in sales and marketing to make our product known to CMOs around the world.”

Current international Longtail UX clients include Bonnier Corporation, an American magazine publisher who uses the technology across their 32 websites, and Segundamano, a leading online classified website in Mexico, part of international marketplace group Adevinta with websites in 16 countries.

 

Please login with linkedin to comment

longtail SEO Startup

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.