News media publishers across the trans-Tasman have won 14 medals at the INMA (International News Media Association) 2018 Global Media Awards held in the US.
The region’s news publishers scooped 29 mentions in total, with four first places, six second places, four third places, and 14 honourable mentions.
Locally, News Corp Australia was named ‘Best in Asia Pacific (Local and Regional Brands)’ for its News Advance Program, which also won first place in the ‘Grow Advertising Sales or Retain Clients’ category.
News Corp Australia won another first place in ‘The Best Use of a Brand or Product to Create an Audience Segment’ for its ‘Local Sports Stars’, while Fairfax Media ACM won the ‘Best Use of Consumer Research’ category for ‘InsightsPlus’.
The New York Times won the coveted ‘Best in Show’ category with its ‘Truth is Hard’ campaign.
You can check out the full list of winners from the awards here.
Australian news media publishers this year scored a record 23 finalist nominations – the third highest in the world from a field of 39 countries. There were 800 entries into 20 categories from 220 media companies globally and 195 finalists adjudicated by a panel of 50 judges.
NewsMediaWorks CEO Peter Miller said: “The wins for news publishers in Australia and New Zealand reflect our region’s culture of product, brand, commercial and corporate innovation.
“The INMA Awards are considered highly prestigious in news publishing, with a number of senior executives from Australia and New Zealand publishers in attendance.
“Trust in media continues to be a key focus of the sector, with The New York Times’ ‘Truth Is Hard’ campaign judged Best in Show and picking up numerous other categories. I wholeheartedly congratulate all the winners and finalists.”
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