Zeller, the Australian fintech reimagining business banking, today announced the release of a new short film “Rathdowne Village”.
Shot in Melbourne’s inner-northern suburb of Carlton North, the short film is the first in a new series to be produced by Zeller, showcasing the people and stories behind Australia’s most iconic small business communities. Rathdowne Street bears all the hallmarks of a typical village, and yet, it lies just three kilometres from the central business district.
After more than 150 years and history with strong Jewish roots, later evolving into the centre of the Italo-Australian community that it is renowned for today, this pocket of Melbourne has maintained its old-world charm, and the business community continues to thrive — boasting one of the lowest business turnover rates in Melbourne.
The short film, which premieres online today, peels back the layers of Rathdowne Village’s history, through the stories of five businesses that paint a picture not just of work, but of family, community and loyalty:
● Fledgling Espresso, a bustling café owned and operated by young entrepreneur Connor Cunliffe, and his mother Vanessa Cunliffe.
● Rathdowne Village Delicatessen, a community deli stocking fresh food and specialty goods, co-owned and operated by Frank Siliato and Larry Dichiera.
● Love it Longer, a consignment store selling designer women’s clothing and accessories, co-owned and operated by sisters Giulia Ferrari and Mattia Hunter Ferne, and their mother Armanda Hunter.
● Biscotteria, an authentic Sicilian pasticceria, operated by Claudine Costanzo of the famous Footscray Cavallaro family.
● La Tonada, owned by siblings Naida and Naid Asconio, who immigrated from Colombia and opened the popular Latin fusion restaurant in 2019.
The short film is being promoted with an extensive local area marketing campaign throughout Melbourne’s inner north, highlighting the business heroes whose stories are profiled.
Joshua McNicol, director of growth at Zeller, commented “In creating this short film, we’ve found an area where business is not just transactional, but there’s a deep care for the community they serve. Our team was inspired by these five amazing businesses and the people behind them — and saw this as an opportunity to share their stories and demonstrate how family and community can intersect to create opportunities for businesses to thrive.”
“Zeller has provided a unique opportunity with this film; allowing the people and stories of Rathdowne Village to hero over traditional brand messaging. As filmmakers, it’s always the dream to capture real, authentic moments — the generosity of each business, and their willingness to open their doors and share their stories is reflected throughout the film. It shows the importance small businesses have on the everyday lives of Australians,” added Josh Janssen, director at Full Stack Films.
Watch the film here.
Please login with linkedin to comment
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]