Australian clothing designer Katie Perry brings together local talent for a Christmas pop-up shop  in Paddington. This fresh take on retail showcases creative Australian-made designs in a one-stop shopping location leading up to the holiday season.

“William St. Collective brings together a group of designers to maximize the space, create a hub of creativity, and also to ensure that when a customer visits they know that every single item they see is made right here in Australia,” said Perry.

Perry is passionate about the Australian manufacturing industry and aims to help local designers market themselves in a situation where they may not be able to maintain a physical storefront. She has experienced first-hand the difficulties of running a retail business and saw this as an opportunity to market local designers.

Each of six carefully selected vendors will have a rented space in which to show off their talents, and staff for the duration of the three-month event. They receive full profit from their respective sales. The pop-up shop will be held at 34 William St. until  31 December.

Featured Designers:

Burbia Love where you live? So do Burbia. They specialize in creating beautiful affordable suburban art prints and home wares of the places you live and love. A creative studio for all things type, beautiful colour and design shape the Burbia brand.All Burbia products are made from canvas prints, typographic maps, and tea towels, and showcase the many cities and towns of Australia. Starting in Sydney and working their way across the nation, they hope you find a sense of pride and belonging with a Burbia print on your wall.

Dharma Buns is an Australia-based yoga and activewear brand. They design, manufacture and sell premium quality, ethically made women’s activewear with an aim of capitalizing upon two growing trends: first, the projected growth in demand for activewear apparel resulting, in part, from the increasingly blurred boundaries between causal and sportswear; second, the rise of the ‘conscious consumer’ and peoples’ desire to buy ethically manufactured products.

Eclectika Home creates hand-poured, 100% natural soy candles on a stunning old horse and cattle property in the heart of the Hawkesbury district of NSW, Australia. Their artisan candles have cotton wicks and contain the maximum fragrance available in soy. Eclectika Home was created by Bree Taaffe who has over 10 years experience in the interiors industry working as a product buyer and developer for OZ Design Furniture P/L.Their Fox & Bee range features a beautifully illustrated kraft card gift box with gold foil accents to showcase their vintage retro vibe and attention to detail.

Katie Perry designs are an effortless lifestyle collection for your comfort, style and quality in everyday wear. Katie Perry is for all shapes, sizes and ages of women and every piece is made in Australia using the softest Jersey, silk and Merino Wool. This most recent collection has focused on versatile staple pieces that take you from morning through to night.

TalléStunning, feminine and comfortable, Tallé is a handcrafted womenswear label committed to encouraging women to embrace their inherent glamour and power. Tallé creations are worn as an extension and accentuation of a woman’s beauty.