Australian Advertising Students To Compete In Advertising Capstone Challenge

Group of graduate students throwing graduation hats to the sky.

Advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney University will compete in the annual Advertising Capstone Challenge (ACC) 2020 for the opportunity to pitch their advertising campaign to executives from Suzuki Australia and Deloitte Digital.

Suzuki is currently celebrating its 100th year and was recently voted the ‘Best Cars in the Universe’ by the Universal Automotive Authority in May 2020. It will be exciting to see what direction this new generation of advertising professionals will take Suzuki Australia, especially in the wake of a global pandemic where car sales have significantly declined.

“It’s always exciting to see how the next generation of Australia’s creative thinkers tackle briefs in their own unique ways. The Capstone Challenge is a wonderful opportunity for students, agency and client alike and we’re looking forward to being surprised,” said Adrian Mills, Lead Partner Creative Brand and Advertising for Deloitte Digital.

This competition allows final year university students to network and connect with the advertising industry through collaboration and competition. In previous years, the ACC has given students the opportunity to pitch to clients from McDonald’s Australia, Lion Dairy (Dare Iced Coffee), 7 Eleven (Slurpee), and Cricket Australia (WBBL).

Co-founder of the ACC and advertising lecturer at Swinburne University of Technology David Reid said: “while the pandemic is changing the way the competition is run, I am looking forward to seeing the work that students produce for Suzuki Australia and Deloitte Digital.”

To enhance the new virtual elements of this year’s challenge, the ACC has launched a website which will allow students to access additional resources, featuring weekly presentations from leading Industry Executives that will bring students and industry professionals together for deeper engagement.

Each student in this year’s winning teams will secure mentorships with Deloitte Digital Executives, providing an ongoing opportunity to learn from some of Australia’s best creative and strategic minds.


Please login with linkedin to comment

Advertising Students

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]