Australian Advertising Students To Compete In Advertising Capstone Challenge

Group of graduate students throwing graduation hats to the sky.

Advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney University will compete in the annual Advertising Capstone Challenge (ACC) 2020 for the opportunity to pitch their advertising campaign to executives from Suzuki Australia and Deloitte Digital.

Suzuki is currently celebrating its 100th year and was recently voted the ‘Best Cars in the Universe’ by the Universal Automotive Authority in May 2020. It will be exciting to see what direction this new generation of advertising professionals will take Suzuki Australia, especially in the wake of a global pandemic where car sales have significantly declined.

“It’s always exciting to see how the next generation of Australia’s creative thinkers tackle briefs in their own unique ways. The Capstone Challenge is a wonderful opportunity for students, agency and client alike and we’re looking forward to being surprised,” said Adrian Mills, Lead Partner Creative Brand and Advertising for Deloitte Digital.

This competition allows final year university students to network and connect with the advertising industry through collaboration and competition. In previous years, the ACC has given students the opportunity to pitch to clients from McDonald’s Australia, Lion Dairy (Dare Iced Coffee), 7 Eleven (Slurpee), and Cricket Australia (WBBL).

Co-founder of the ACC and advertising lecturer at Swinburne University of Technology David Reid said: “while the pandemic is changing the way the competition is run, I am looking forward to seeing the work that students produce for Suzuki Australia and Deloitte Digital.”

To enhance the new virtual elements of this year’s challenge, the ACC has launched a website which will allow students to access additional resources, featuring weekly presentations from leading Industry Executives that will bring students and industry professionals together for deeper engagement.

Each student in this year’s winning teams will secure mentorships with Deloitte Digital Executives, providing an ongoing opportunity to learn from some of Australia’s best creative and strategic minds.


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