Australia Post has unveiled a new campaign via Y&R Melbourne that focuses on the build-up preparations for Christmas and the role the postal service plays in making delivery and collection services easier.
The integrated campaign spans TV, outdoor, digital and social channels, with Shipster – Australia Post’s free shipping membership service that launched last month – a feature throughout.
The campaign also features Australia Post staff starring in videos delivering informational messages, sung in a choir to the tune of popular Christmas carols.
Megan Hair, head of consumer marketing at Australia Post, said: “Christmas is our busiest time of year, so we wanted to focus our efforts entirely on our customers and our role within their lives.
“The creative work represents a great evolution of last year’s highly effective campaign, and we’re thrilled with the results.”
Client: Australia Post
Head of consumer marketing: Megan Hair
Brand and advertising partner: Cathie Connors
Creative agency: Y&R Melbourne
Chief creative officer: Paul Nagy
Executive creative director: Jake Barrow
Senior art director: Chris Schoolman
Senior copywriter: Katie Britton
Planning director: Mike Hyde
Senior account manager: David Gallo
Producer: Zoe Rixon
Production company: Truce
Director: Nicholas Clifford
Producer: Jim Wright
Editors: Tom Lock and Alek Janev
Sound engineer: Sam Hopgood
Content director: Hamish MacGregor
Content creative: Phon Vongdara
Media agency: Dentsu Mitchell